Magic: The Gathering's debut Final Fantasy Universes Beyond crossover didn't just break records—it torched them.

According to Hasbro CEO Chris Cocks, the set surpassed $200 million in revenue in a single day following launch. For perspective, The Lord of the Rings set needed six months to reach that milestone.

“We increased production runs four times pre‑release… and still left demand on the table,” Cocks revealed, highlighting just how explosive the demand was.

What Made Final Fantasy So Successful?

1. Perfect IP fit: Final Fantasy’s rich cast and gameplay heritage resonated deeply with both Magic players and longtime gamers.

2. Standard-format legality: Cards were fully legal in Standard, boosting competitive demand.

3. Collector appeal: Serialized Chocobo cards and premium art variants fueled secondary market hype, with collector boosters flipping over $1,000.

Growth on All Fronts

• Hasbro reported 23% year-over-year Magic revenue growth, with Final Fantasy as the driving engine.

• Organized play engagement rose nearly 40%, and new player signups hit unmatched heights.

• CEO Cocks stated that the crossover attracted more new players in Final Fantasy’s first two weeks than any prior set.

A Launch That Changed the Game

With all major retailers and local game stores reporting sold‑out inventory, Final Fantasy became one of the most sought-after sets in recent memory.
Wizards immediately ramped up ongoing production to satisfy demand. The set isn’t going anywhere anytime soon.

Final Take

The Magic × Final Fantasy collaboration succeeded because it was more than a crossover—it was a perfect storm: beloved IP, high-quality design, deep gameplay utility, and fan investment on both sides.
It rewrote the record books in under 24 hours. The only question now: can the next Universes Beyond release match this momentum?

Sources [GameSpot, Star City Games]

Check out our Final Fantasy products.